calorie deficit (goals) aren't good enough for us and here's why...

I know what you're thinking...

NOT ANOTHER B****Y POST ABOUT CALORIES!..

AND HOW THE ONLY THING THAT MATTERS (WHEN IT COMES TO 'LOSING WEIGHT') IS BEING IN A CALORIE DEFICIT.

But come on! You should know us better than that by now...

Especially after we covered why 'weight loss' is almost never the goal in this article the other day.

Look, the reality is;

WE'VE NEVER GIVEN A SHAPESHIFTERS CLIENT A CALORIE GOAL...EVER!

And if you want me to be completely honest it's because I've never seen a calorie deficit based weight loss result and been impressed, sorry!

Manly because the people featured usually look gaunt, tired and over-dieted.

Not to mention that;

DISHING OUT CALORIE GOALS IS JUST DOWNRIGHT LAZY AND WON'T PRODUCE THE TYPE OF ROI THAT OUR CLIENTS EXPECT FROM US.

You see, for us; 

A CALORIE GOAL IS JUST THE FIRST STEP IN CRAFTING A PERSONALISED NUTRITION PLAN - NOT THE ONLY STEP!

WE WANT YOU TO EAT BETTER! NOT JUST 'LESS'!..

And in order for that to happen; we have to help you make better food choices...

Not just palm you off with an arbitrary number to hit, which you'll just try to shoe-horn as much junk as possible into.

That said; if we were to choose the 'easy life' and outsource our nutrition services to a white labelled app (like a lot of Fit Pro's who haven't got a clue about nutrition do) then it would make our life a hell of a lot easier...

But here's the thing, if we were to take the easy option and just give out a calorie deficit goal, our results wouldn't be anywhere near as impressive...

And the job satisfaction that we get from significantly improving the physical and emotional health of our clients would be a thing of the past...

Sorry! But that's not for us!

We want to help you implement a comprehensive lifestyle solution that:

So you can experience looking, feeling and performing your best for as long as possible!

Instead of just reducing the amount of s**t you eat to a sufficiently low level so you become a slightly smaller (but just as unhealthy version) of what you were before!

So there you have it! Our stance on Calorie Deficit Goals, I hope this helps clarify our ethos for you.

Oh and now you've got your head around the shortcomings of Calorie Goals, you may want to check out this article on 'The Best Day To Start A Diet', by clicking this link.

Thanks for reading!

BTW; if you're trying to overhaul your health but don't know where to start, then feel free to schedule a lifestyle consultation with me by clicking this link

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